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Privacy Policy
Your Information
Use of Information
Disclosure of Information
Changes to Your Information
Security of Your Information
External Links on the Platform
Opt-Out Policy
Grievance Officer and Contact Information
Applicable Law and Dispute Resolution
Privacy Policy

These Terms and Conditions of Use (“Terms of Use”) govern the use of the website, content, and community services offered through https://steelbazaar.in/, on any mobile or internet-connected device. These Terms of Use also include any guidelines, additional or supplemental terms, policies and disclaimers issued by us from time to time (“Supplemental Terms”). In case of any conflict between these Terms and Supplemental Terms, the Supplemental Terms shall prevail.
By accessing or using this Site, and/or availing the Services as defined hereunder, You agree to be bound by these Terms along with any other agreement or policy or rule, applicable as on date, or as may be adopted by Us from time to time.
You hereby represent and warrant to the Company that you are at least eighteen (18) years of age or above and are capable of entering, performing, and adhering to these Terms of Use and that you agree to be bound by the instant Terms of Use. While individuals under the age of 18 may utilize the Service of the Platform, they shall do so only with the involvement & guidance of their parents and / or legal guardians, under such Parent / Legal guardian's registered account/Profile.

Your Information

1.1 A prerequisite for every User's utilization and access to the Platform is their acceptance of the terms of use ("Terms of Use"). This acceptance also encompasses agreement with the terms outlined in this Privacy Policy. Users who do not concur with any provisions of the Terms of Use or this Privacy Policy are advised not to accept the Terms of Use and refrain from using the SteelBazaar Platform.

1.2 SteelBazaar collects various types of information about You when You engage with the Platform, including Account Information, Demographic Information, Financial Information, Behavioural Information, and Indirect Information (collectively referred to as "Information"), as well as User Information.

1.3 To access the Platform, You are required to furnish details such as Your name, address, third-party sign-in information from other websites (e.g., Facebook, Google, Twitter, or Pinterest), contact number, email address, Know Your Customer (KYC) documents, GST registrations, and related information, along with information about the services You browse and email communications with Us (e.g., product inquiries, orders, transactions, disputes, or complaints) ("Account Information").

1.4 "Personal Information," as defined under the SPDI Rules, refers to any information relating to a natural person capable of identifying that person. If any of the information outlined below falls under Personal Information, You agree that SteelBazaar may collect, use, share, process, and disclose such Personal Information for the purposes stated in this Privacy Policy.

1.5 Information that is not unique to You, such as postal code, IP location, URL, and occupation, may be collected for demographic purposes ("Demographic Information").

1.6 For Services usage and Product purchases, You may need to make payments through credit cards, electronic transfers, debit cards, or other applicable payment modes via SteelBazaar's third-party payment gateway provider. To avail financing options, additional financial information may be required. Third-party payment gateway providers and financiers may collect Financial Information for billing, payment processes, and evaluating financing options.

1.7 Information on how You use the Platform, including visited areas, computer hardware and software details, IP address, browser and operating system type, IMEI number, MAC address, domain names, access times, locations, and browsing history, is collected as "Behavioural Information."

1.8 Utilizing certain third-party services on the Platform may necessitate the collection of additional information ("Indirect Information").

1.9 Details regarding Your transactions on the Platform, purchase history, passwords, financial information, and any other items classified as "sensitive personal data or information" under the SPDI Rules constitute "User Information."

1.10 SteelBazaar may retain records of telephone calls for administration, research and development, training, business intelligence, business development, or User administration purposes. Telephone records may be shared with third parties when required by law or to provide or facilitate Services.

1.11 Contests and surveys may be conducted to gather information about User preferences. Participation is optional, and responses are kept anonymous.

1.12 SteelBazaar has implemented security measures, including firewalls and transport layer security, to protect Financial and Personal Information from unauthorized access or disclosure. SteelBazaar is not liable for security breaches beyond its reasonable control.

1.13 In case of a merger or acquisition, SteelBazaar may transfer Personal Information to the acquiring party, ensuring reasonable measures for protection.

1.14 Personal and other information may be disclosed or transferred to third parties during reorganization, sale of assets, division, or transfer of the company.

1.15 Disclosure of Personal or Financial Information to governmental institutions may occur when required by law or judicial decree.

1.16 Any changes to this Privacy Policy are effective upon update, and Users are responsible for reviewing it periodically.

1.17 Users consent to SteelBazaar reproducing/publishing testimonials and reviews on the Platform, including the User's name and location.

1.18 If using the Platform on behalf of another entity, Users represent and consent on behalf of that entity to the terms of this Privacy Policy.

1.19 All information provided to SteelBazaar, including Information, is voluntary. Users have the right to withdraw consent as per the terms of this Privacy Policy and the Terms of Use. Users are responsible for exercising caution when sharing Information. SteelBazaar disclaims liability for Services content and actions resulting from User participation. Users agree to waive any claims against SteelBazaar and release any claims relating to the same.

Use of Information
2.1 SteelBazaar may utilize Your Information for the following purposes:

(i) To identify the User, understand their needs, and resolve disputes, if any;

(ii) To establish, manage, and provide Products, enhancing services to meet User requirements;

(iii) To deliver ongoing service;

(iv) To comply with legal and regulatory requirements;

(v) To address technical issues and troubleshoot problems;

(vi) To assist SteelBazaar in collecting payments from Users for transactions conducted on the Platform;

(vii) To facilitate financing for the purchase of Products;

(viii) To keep Users informed about SteelBazaar’s (or third parties’) promotions and offers;

(ix) To personalize User experiences;

(x) To advertise Products and increase their sales;

(xi) To detect and protect SteelBazaar from errors, fraud, and other criminal activities;

(xii) To enforce the Terms of Use; and

(xiii) Other reasons, communicated to Users through an update to this Privacy Policy before implementation (collectively, the “Purposes”).

2.2 Additionally, We use Demographic Information, Behavioural, and Indirect Information of Users collectively, such as the most frequently visited areas and accessed Services. This data is used anonymously and in the aggregate to determine what is most beneficial for Users.

2.3 Financial Information collected from Users is processed through secure digital platforms of approved payment gateways/financiers with encryption, complying with reasonably expected technology standards. While SteelBazaar endeavors to ensure the protection of User’s Personal and Financial Information through security measures prescribed by applicable laws, Users are strongly advised to exercise discretion when providing such information, given the susceptibility of the Internet to security breaches.

Disclosure of Information
3.1 SteelBazaar discloses Your Information to third parties in the following manner, including but not limited to:

(i) Sellers listed on the Platform, related service providers, and logistics partners for servicing, delivering, and providing credit periods for orders placed by You on the Platform;

(ii) Potential financiers for availing financing for Your purchases on the Platform;

(iii) Disclosure of Your Information to companies, agencies, individuals, and other third parties authorized by Us to perform functions on our behalf. Information or User Information may be transferred to third parties (in India or outside India), such as sellers, affiliates, agents, contractors, and third-party service providers processing Your information or User Information on our behalf, including but not limited to those providing administrative or other services like mailing houses, telecommunication companies, information technology companies, and data centers, to enhance the Platform;

(iv) Sharing Your Information with partners, affiliates, manufacturers, and traders of the Products sold on the Platform for both commercial and non-commercial purposes. This allows them to understand User and visitor activities on the Platform, product sale-related information, and contribute to creating a better overall experience. Your information may also be shared with partners, affiliates, other Platform visitors, and third parties for understanding visitor profiles and usage patterns to serve advertisements and marketing information on the Platform;

(v) Disclosure and transfer of Your Information or User Information to a third party acquiring business units, whether through merger, consolidation, or purchase of all or a substantial portion of assets;

(vi) Disclosure of Your Information if legally required.

3.2 Subject to applicable law, SteelBazaar may, at its sole discretion, transfer Information to any other body corporate (as defined under the Information Technology Act, 2000) ensuring at least the same level of data protection as provided by SteelBazaar under the terms herein, whether located in India or any other country. By using the Platform, You accept these terms and hereby consent to the storage and processing of information in any of the above locations.

Changes to Your Information
4.1 You have the option to review, correct, update, change, or delete Your Account Information or User Information on the SteelBazaar Platform. You can delete specific parts of the Account Information or User Information or request deletion of the entire Account Information or User Information, unless retention is required for legal purposes.

4.2 SteelBazaar reserves the right to verify and authenticate Your identity and Your Account Information to ensure accurate delivery of Services. Access to, correction, updating, or deletion of Your Account Information may be denied or limited by SteelBazaar if it would violate another person’s rights and/or is not otherwise permitted by applicable law.

Security of Your Information
5.1 SteelBazaar strives to maintain physical, technical, and procedural safeguards appropriate to protect Your Information and User Information against loss, misuse, copying, damage, modification, unauthorized access, or disclosure. Some security measures adopted by SteelBazaar include:

(i) Regular review of information collection, usage, storage, processing, and disclosure practices, including physical security measures, to prevent unauthorized access to systems.

(ii) Restriction of access to Your Information to SteelBazaar employees, agents, and partners who need it for processing and are subject to strict contractual confidentiality obligations.

5.2 All SteelBazaar employees and data processors with access to and involvement in processing Personal Information or Financial Information from Users are obligated to respect the confidentiality of every User’s Personal Information or Financial Information.

5.3 Information collected from Users by SteelBazaar is maintained in electronic form on servers and/or cloud systems, accessible only to specific employees of SteelBazaar. The User information may also be converted to physical form from time to time. Regardless of the storage method, SteelBazaar makes commercially reasonable efforts to keep User information confidential and discloses it only in accordance with the terms of this Privacy Policy.

5.4 To cancel Your account or request that SteelBazaar no longer use Your information to provide You Services, contact SteelBazaar at [contact email]. After a certain period, Your data may be anonymized and aggregated, held by SteelBazaar for effective service provision, and used solely for analytic purposes. Withdrawal of consent or account cancellation may result in SteelBazaar being unable to provide You with Services.

5.5 The SteelBazaar Platform uses temporary cookies to store certain data, excluding personally identifiable information. Information collected that does not personally identify the User (such as utilization patterns) is owned by SteelBazaar and may be used for technical administration, user administration, research, development, and other purposes. SteelBazaar may sell or transfer such aggregated or non-personally identifiable data to other parties.

5.6 Users have the option to set or modify web browsers to delete or disable cookies. Disabling cookies may restrict access to certain areas of the Platform, and Users are encouraged to use the browser's "clear cookies" functionality for deletion, as SteelBazaar cannot guarantee or predict the behavior of all Platform users' equipment.

External Links on the Platform
6.1 SteelBazaar may permit other companies or entities to deliver advertisements, research, and news to Users on the Platform. These entities may include third-party advertisement servers, advertisement agencies, advertisement technology vendors, and research and news firms. SteelBazaar may target certain advertisements to Users fitting a specific general profile, but personally identifiable information is not used for this purpose. In serving advertisements or optimizing Services, SteelBazaar may authorize third parties to place or recognize a unique cookie on the User’s browser.

6.2 SteelBazaar does not control third-party websites linked from within the Platform. These sites may place their cookies or files on the Users’ computer, collect data, or solicit Personal Information or Financial Information for which SteelBazaar is not responsible. SteelBazaar makes no representations about the privacy practices or policies of such third parties, the terms of use of those websites, or the accuracy, integrity, or quality of the information available on such websites. Inclusion or exclusion of links does not imply endorsement by SteelBazaar of such websites, their providers, or the information on the websites.

Opt-Out Policy

7.1 Users agree and consent to receive all communications, including text messaging services or over-the-top communication services (e.gWhatsApp, Google ), at the provided mobile number, even if registered under the DND/NCPR list. Users express interest and consent to receive communications, including commercial ones, related to SteelBazaar's services. Users authorize SteelBazaar to share/disclose information with third-party service providers, affiliates, group companies, authorized agents, or third-party service providers.

7.2 All Users may opt-out of receiving non-essential, promotional, or marketing-related communication from SteelBazaar. These settings are accessible on the Website, or Users can address opt-out requests to the Grievance Officer. If Users wish to remove their contact information from SteelBazaar’s call/email lists and newsletters, they can contact the Grievance Officer. SteelBazaar reserves the right to limit accessibility to the Platform and related services based on User information availability.


Grievance Officer and Contact Information

Users can access, modify, correct, and eliminate their collected data. For grievances, complaints, or concerns, Users can contact the grievance officer through telephonic or electronic means.


Applicable Law and Dispute Resolution

The Privacy Policy and applicable terms/policies are governed by Indian laws. Disputes related to the Privacy Policy are subject to the dispute resolution provisions in the Terms of Use.

SteelBazaar is a Digital & AI-Powered Platform for MSME Excellence, designed to transform traditional steel businesses into future-ready, globally competitive enterprises. Built by industry veterans with over 500 years of combined on-ground experience, SteelBazaar goes beyond conventional digitisation to solve deep-rooted operational, financial, technological, and market-access challenges. The platform integrates every critical business function-procurement, inventory monetisation, cloud manufacturing, financing, logistics, sustainability, and market intelligence-into one seamless ecosystem.

By leveraging AI-driven decision-making, real-time analytics, and automated processes, SteelBazaar empowers MSMEs to reduce procurement costs, increase sales realisations, improve cash flow, enhance production capabilities, and meet global compliance standards. With access to advanced processing technologies on a pay-per-use model, 95% forecast accuracy, export-readiness solutions, and ESG-aligned sustainability systems, businesses can shift from reactive problem-solving to strategic growth. SteelBazaar enables MSMEs to transition from survival-mode operations to excellence-driven expansion, making them stronger, more profitable, and internationally scalable.
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SteelBazaar is India’s leading B2B steel marketplace offering procurement, sale, and financing solutions across multiple steel categories.
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